Understanding Metadata Standards: What’s the Difference Between Exif, IPTC, and XMP?

If you’ve ever wondered what’s really going on behind the scenes of your photos — in those mysterious fields labeled Exif, IPTC, or XMP — you’re not alone. As photographers, editors, and digital asset managers, we interact with metadata constantly… but often without knowing which standard is doing what (or why it even matters).

So today, we’re kicking off: “Understanding Metadata Standards”, a multi-part deep dive designed to demystify these three major formats and show how MetadataAI™ works with all of them — seamlessly, safely, and powerfully.

See the post over on metadataai.app >