Life Outside Of YouTube: Other Online Video Platforms

video asset managementWhen you sneeze, asking for a “Kleenex” is nearly as common as asking for a tissue. The two terms are virtually interchangeable and most people will know precisely what you are referring to when you say “Kleenex.” When a certain brand of an item becomes so abundant, we have a tendency of merely referring to the item by the brand that produces it.

When it comes to uploading a video on the internet, it’s pretty much expected that you’re going to YouTube, and it may seem like, with all the blogs we’ve been doing on YouTube lately, that we’re reinforcing that as well. While YouTube is undoubtedly a strong and universally accessible option when it comes your video asset management (VAM), it comes with its share of disadvantages of which to be mindful.

For instance, YouTube places commercials in front of videos, which can hurt your brand’s image, specifically if the commercial happens to be for a direct competitor. The control you have over your videos on YouTube can be limited or even obstructed as well. The analytics can be helpful, but aren’t as in depth as you may want them to be, providing what is essentially a summary. YouTube can also remove your video for any reason at any time, which could be costly depending on the timing. Plus, with all the work you do to build SEO with your video, that SEO typically directs users to the YouTube page the video is hosted on, not your page. Thankfully, YouTube isn’t the only option, and with Mainstream Data’s Mediasbrowser platform, you can make the best of all the worthwhile video sharing websites. Let’s go over some of the best alternatives.

1. Vimeo – While YouTube can have anything from cat videos shot on a cell phone from 2006 to full length movies, Vimeo is the go-to for many people looking for content of a more artistic nature. Vimeo may sound esoteric based on that description, but it receives 70 million unique visitors per month and simply cannot be ignored. If a video uploaded to Vimeo is of high enough quality, it can be promoted to the front page and receive a gigantic audience. When deciding whether or not to produce a video with Vimeo in mind, it serves to see what kind of videos are popular on the video sharing site so you can design the tone of the video appropriately. This is probably the best alternative to YouTube.

2. Facebook – You may be a little confused by this one. Sure, Facebook is mainly known as an all-purpose social networking site from everything to link-sharing, status updates, and– Who am I kidding? You know what Facebook is for. Although everyone knows videos can be uploaded (and shared via YouTube) on Facebook, people wouldn’t consider it one of the biggest video sharing sites on the internet. And guess what? It is. When it comes to spreading around your videos, you can do yourself a lot of favors by uploading a video directly to your page and inviting people to share it.

3. Daily Motion – With visitors and two billion views a month, Daily Motion is another great alternative to the iconic video sharing juggernaut. Though having a modest reputation of hosting “seedier” content than YouTube, Daily Motion is still a viable option due to its viewer base.

How can I use all of these video sharing websites to my company’s advantage?

At Mainstream Data, we encourage using your digital assets in creative ways. This means maximizing the potential of each piece of content you produce anywhere in your company. This could mean reusing an instructional video for employees as a video on your website to show your customers how much work goes into providing your fantastic services. In utilizing a multitude of video sharing websites, you could use each channel at separate times to reach different audiences with the same video. For instance, if you upload a video on YouTube and manage it effectively, the results can bring a lot of attention to your company. As activity on that video begins to wane as the months go on, you can then decide whether to publish the video to Vimeo, Facebook, or Daily Motion and manage it according to their demographics to give it a second life.  This kind of cross-channel publishing can give you much more mileage out of your content as well as a leg up over your competitors who are satisfied with having a presence only on YouTube.

Though uploading and managing video content on several different sites could become potentially confusing and cumbersome, Mediasbrowser is designed specifically to streamline your video asset management. With its video asset grouping, you can group content by episode, product line, project, brand, or event, making it easy to identify and organize related content. When it comes time to upload the video to the website of your choice, you can adjust your settings on our automated delivery workflow for a painless content-sharing process.

Catching fire with your content on the internet can seem like quite the challenge if your videos or images don’t go viral immediately.  But with a dedication to increasing your online presence and the tools of Mainstream Data at your disposal, you may find evening the odds a lot easier.